So it goes that the rigid and increasingly standardised society that we live in continues to roll on and as a result we are seeing more and more new business owners, college graduates and school students thinking that ‘fitting in’ is the best way to get what they want out of life.

‘Write like everyone else, give the same answers as everyone else, design your resume like everyone else so you can eventually get ahead of everyone else.’

Is there a piece of logic I’m missing in this one?

I sure as hell hope so.

But seeing as there is no one around to debate it yet, I’ll press on.

The reason this is such a shame to see is one of nullified individualism, creativity and the overall connection between humans that stems from the fact that we are all different – we all have our own story to tell.

We all have something to offer which no one else can – our unique story.

If you are the face of your own business, you need to know and act according to this: Being like the rest of them and being how you think they want you to be is the quickest way to demise I can think of.

People don’t want to see us tweeting the same inspirational quote as the guy just three tweets down. Posting on Facebook a picture of a beautiful mountain with a success quote from Albert Einstein is nice, and thanks for that, but we’re not going to remember it in a mere 3 seconds from now.

At least not in a world where everyone else is doing the same thing.

People want to see us … me … YOU.

People want to see your story and feel a sense of connection with it. We are all under-the-surface desperate to connect with each other’s stories because they remind us of the human element of life that seems to have been so unnoticeably ripped out from under us in the modern metropolis of supply and demand.

If the pretty picture with the mountains had one of YOUR own success-related quotes, your audience would have been much more appreciative. And by appreciative I mean they will respect the chance to now feel a connection with you. With your story.

I know this is the case because I used to do exactly the same. What’s worse is that I actually thought I was doing the right thing to gain a following.

When I first started blogging in order to gain traction for the Tonal Persuasion Method I thought I had to do what all the others were doing. I started posting “The 3 keys to doing this” or “The 5 things you didn’t know about that”.

And it was fine; it gained a few likes here and there. It added value from a logical standpoint, which again was just… fine.

But it added no emotional value whatsoever, meaning there was no way people were able to connect with it and subsequently build a relationship with me.

And when I am the face of my business – the one the buyer will ultimately be connecting with throughout our journey together – them not having an emotional connection to my story is a big problem.

So I decided to change it up a bit.

Actually, I changed it radically.

Since realising that the “4 keys to more sales” was probably posted an incomprehensible amount of times around the Internet already I decided that I needed to give what no one else literally could. I needed to give of myself, to be vulnerable and to be real.

You can read all about that right here (It gets pretty deep).

I’d now like to announce that I haven’t posted a single famous-person-inspirational-quote picture on Twitter in a whole month (pause for applause). It’s been a long road to recovery, but we’re getting there.

The blogs posted to Facebook are now more real than ever and the viral spread of them is a direct reflection of that.

There is transparency now, much like you are likely to be noticing as you read this very piece.

I save the “3 steps to success” posts for LinkedIn – where they belong. Story telling is all knowing how and where to tell the most gripping parts of your story.

Now the result is more and more likes with each post, people are clicking that elusive ‘share’ button more than ever and most importantly the clients and attendees of the Tonal Persuasion Method and its live training know they are getting the real me instead of the fabricated, computed business version of who I thought I was meant to be.

Remember, you’re in business to make a difference – so be different. Tell your prospective buyers why you stand out and show them why they should notice you over anyone else with a product and a cash register.

Have an opinion.

Stand for something and make it bold.

Share your story and what you believe in.

If you left a previous role because you were tired of playing it safe but have then come to the business world to play it safe also, then did anything really change?

So with that in mind, what’s your story?

I’m desperate to know it, and so is everyone else.

Have a brilliant week in sales and business, and enjoy the results of sharing your story. I’d love it if you were to share it directly with me, feel free to drop an email to – I’m always interested to hear where people are at in business.



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