You’re likely reading this article from a place at which you have everything you need.

There’s likely a roof over your head, or at least one within access.

You’re likely able to eat or drink anything you need within a reasonable amount of time.

You’re not boiling hot or freezing cold.

You’re not l-i-t-e-r-a-l-l-y dying.

All of your basic needs are met.

But still, in life at large, you want more.

Still there’s ‘not enough’.

In fact, when you really think about it – it’s all never been enough.

No matter how much you’ve had, you’ve always wanted something more.

Just that one thing more, then you’ll be truly at peace.

So where does it come from?

What is this desire-for-more’s purpose?

Well, simply put, the desire is by design.

That is to say, we are hardwired to continually want more because as beings of evolution it’s our primary drive to want more.

To do more. To have more.

Because the more we have, the further away we are from having nothing. And the closer we are to nothing, the closer we perceive ourselves to being nothing.

The less we have, the less protected from harm and death we are.

Evolution doing its work again.

That new thing you want.

Do you really need it?

Of course not.

You’re highly likely to survive without it.

You just think you want it because on some level, without it you perceive yourself to be going backwards rather than forwards the way you’re designed to be.

But go buy it anyway.

Because the tens of thousands of years of hardwiring in your brain is likely to cause you to buy it eventually regardless.

That choice is partly out of your hands.

And has been placed in the hands of clever sales and marketing professionals.

They’ve known about this need for more for years.

After all, they are paid because it exists.

Darcy J Smyth is the lead trainer and creator of the Tonal Persuasion Method for Sales – the methodology designed to ensure you are closing sales without the need for the dreaded ‘hard sell’ that turns so many buyers away in the modern business landscape.

Log in with your credentials

Forgot your details?