This could be considered an open letter to anyone in their 20’s or 30’s working the 9-5 grind that knows deep down life would be a lot more adventurous if they followed that niggling business idea at the back of their mind.

Actually its more than a letter.

It’s an appeal to ask you not to buy into the bullshit.

Keep reading to find out just exactly what that bullshit is.

And as you read, you will notice that I talk about my own journey a lot, but it is not in an attempt for ego-satisfaction but merely a voice for the plethora of entrepreneurs feeling the same way (OK maybe a bit of ego too).

Entrepreneurship is plenty of fun; it allows us to control the career landscape of our lives on our own terms, to meet some incredibly disruptive thinkers and to overall just be a bit of a weirdo where others would rather stay safe.

I used to encourage so many people around me to go for their business ideas. To give it a crack, to ‘feel the fear and do it anyway’.

Now I encourage something different.

I still encourage the idea of entrepreneurship, but I also suggest people take a legitimate step back and assess just how hard it is going to be to really make a success of your business idea.

In the last 9 months I’ve started a business, travelled across the other side of the world 3 times, run live trainings to hundreds of people, quit a job that offered me significant financial security for a young lad, and this week will be booking flights around Australia to run sales trainings directly for companies on a method that I developed on my own.

I’m currently writing this piece from Chicago and on return from there it’s going to be straight back on the plane to Sydney and Brisbane – Its going to be a blast and I’m hugely grateful for these types of opportunities.

The cover photo for this blog is of me chilling out in Chicago running my business from my laptop today.

All sounds pretty cool doesn’t it? Well, it sure is – there is no denying that.

But when you see the cover photo above all you see is a guy hanging out on a beach on a self-generated income.

What you won’t see is the 7-10 years of education and the near-obsessive journey into human behaviour and self-development that happened first. You won’t see the friends I’ve parted ways with or the tears of anxiety I’ve cried wondering whether it was all going to work out.

You won’t see the second-guessing of ideas and actions that happen on a daily basis or the times I was told there was ‘no way it would work’ (that’s a common one). You won’t see the early mornings and late nights required to meet the deadlines that make all the difference.

You won’t see the money invested with no certainty at all that it was ever going to come back. You won’t see the mountain of failures that have lead up to this one successful trip to Chicago, or the multiple failures that will happen moving forward.

I’ve had days where I have earned thousands of dollars from sitting on my couch and weeks in a row where I’ve earned nothing.

And that is the bullshit I ask you to second-guess.

The internet is littered with people aiming to sell you a program that helps you to get rich quick, get thin quick, live the life of your dreams quick.

“Follow my 5 step program and you could be travelling the world like me!”

“Are you FAT? Thought so! Buy this then!”

“Learn how I developed an app overnight that I sold for $430,000”

Sound familiar? Unfortunately I know the answer is a resounding yes.

And its unfortunate because there are a lot of people that are being left disappointed by having their dreams led astray by anything that offers a solution without putting in the hard work.

If you have a business idea sitting at the back of your mind or if you have an idea for how your life could be better in the coming days, months or years I fully encourage you to go for it.

I think you owe it to yourself and you owe it to the miracle that is the fact that you came into existence on this earth.

But I also ask you to not buy into the idea that it is easily done. The classic saying of ‘if it were easy then everyone would be doing it’ rings true for entrepreneurship more than any other field.

Know that it is going to be hard, know that there are going to be failures and know within yourself that you’ll keep getting up and going any way.

If you believe entrepreneurship is your thing and you haven’t taken any action on it yet, then before you get started be OK with sacrificing a few areas of life you take for granted right now. Be OK with your relationships changing as you inevitably change into the person you were always meant to be, and be OK with being told it can’t be done – but doing it any way.

It can be done, you just need to get real with yourself about how committed you truly are first.

It is my hope that this is a refreshing and down-to-earth awakening for you – as opposed to all the RAH-RAH DO IT NOW ITS AWESOME AND EASY crap the internet throws in our face – because if you have read this and are still keen to get started on that idea of yours, its likely you’ve got the true entrepreneurial passion in you that will keep you in good steed when times get rough.

And if that’s the case, I say go for it – and let me know if there is any way I can help you.

For now I’m going to head back for a swim in the beach whilst wondering about the next marketing plan to be implemented that will ensure the clients of the Tonal Persuasion Method are getting massive value.

And that will also ensure I eat next month – that’s important too.

The fun never stops.


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