Imagine something in your mind that you specifically want right now. Perhaps it’s a material possession, maybe it’s a particular client you want to sign or it could even be an experience you’re looking to attain.

Whatever it is, its highly likely that whatever you want is likely to involve other people.

People that need to say ‘yes’ for you to receive what you desire.

People that can help you get to where you want be.

People that can help you have what you want to have.

The chair you’re sitting in as you read this was created by people. The screen or page you’re reading it on wouldn’t exist without people to bring it to fruition. Even the very language that you’re reading this is yet another product of, you guessed it… people.

People are the product and creators of opportunity, and every opportunity you want to give yourself will hardly exist in isolation, meaning anywhere you want to get, you’re likely not going to get there by yourself.

Leveraging other people around you is the ultimate key to achieving what you want to achieve. 

So if people are the key to achieving what we want to achieve, then what is the ultimate skill that we can tune up to take us as close as possible to that which we claim to want?

You may think that in order to get to where you want to go in a given environment – be it career, relationship or a particular experience – that the answer to getting there is to get better at what you do.

And of course this is beneficial.

But it will only be as effective as the ability you have to influence, impact and sell to those in your particular environment.

When aiming to achieve a particular result, you need to consistently be thinking as a sales professional first, and your craft second.

You are in the business of people before you are in the business of your vocation.

Therefore, the ultimate skill required to create opportunity for yourself – whatever it is you want to achieve – is people skills.

It’s the skill required to know how to get to a win-win situation with all parties involved.

It’s the skill required to ensure that anyone else in the environment knows they are cared for and are making a great decision by being with you.

It’s the skill required to ensure that whatever your service is, that it finds its way into the right hands that will lead to additional opportunities for you down the line.

By learning how to sell you are not just giving yourself the best opportunity to positively capitalise on the situation or conversation occurring right in front of you, but you are able to create more of such opportunities for yourself when you need them most.

At the end of the day, we are all in sales in some form or another because every business exists to help other people.

It’s just a matter of how capable you want to become in this critical area – the area that has the most significant impact on every other area of your life that involves achievement.

Darcy J Smyth is the lead trainer of the Tonal Persuasion Method for Sales – the methodology designed to ensure you are closing sales without having to revert back to the ‘Hard Sell’ that turns so many buyers away in the modern business world.


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