There comes a time in the learning phase of a particular field, school of thought or industry that we begin to realise we’ve hit a plateau.

And that’s not necessarily a bad thing – in fact, its where many people would aspire to be if given the opportunity to master a particular skill – it’s just that the learning that happens after a particular stage can become rather incremental in nature, relative of course to the massive learning leaps we can take when just beginning to enter a new field.

And of course when that field is where our passion lies, a plateau of learning can become frustrating and slightly unfulfilling.

Nothing says boredom like an inability to get better, particularly as a results-driven business owner.

But here’s the good news when the plateau hits:

Essentially what has happened now is a strong foundation has been built from which the real, large-scale learning can begin to show itself.

Because here is where what we focus on in order to get better at our craft, including our ability to sell it, changes significantly.

We can now go from focusing on how to get good at ‘what’ we do, to realising ‘how’ we actually do what we do in a way that allows us to take theories and practises from other fields and directly apply them to our field of expertise.

It’s now time to go from simply learning content about our field to applying other contexts to its existence. 

Think about it, if you’re wanting to stand out as a business owner and be noticeably different in what you sell from your competitors, then what would be the point (remembering that your foundations have already been built) in learning more of what your field is already doing?

The learnings remain minor, the application appears stale and the idea to continue doing it therefore seems ludicrous.

The real competitive difference comes in being able to structurally, strategically and purposefully analyse what is working in other schools of thought and skilfully apply them to your own.

If you’re in business as a coach or a consultant and you’ve found you’ve learned all there is to learn about personality profiling, then start investing time and energy into learning about behavioural economics, the theory of evolution or cell biology. You’ll be amazed at the similarities between what motivates a human and what causes a cell to grow.

If you’re in business as a lawyer and you’ve memorised all the rules that govern our society there is to memorise, then pick up a book on Newtonian or Quantum physics and read up on how the rules that govern our universe interact each day. You’ll be astounded at the patterns you find that can be directly applied to your client’s situation.

If you’re in business as a photographer and you’ve learned all there is to know about filters, shading and zoom ability (can you tell this writer has never used a camera in their life?) then invest your time into learning the ins and outs of consumer psychology. What you’ll learn about what the human eye is physiologically attracted to in a photo will change the way you snap forever.

The above options are mere examples of which there are literally an infinite amount available to us at any one time.

We just have to be curious enough to look in areas that we’d typically steer away from or previously fail to even notice.

We just have to keep our mind open to the possibilities available to us when we let go of the idea that something has to be done a particular way.

We just have to think differently about the possibility of thinking differently.

Because that’s when the rapid learning and creativity can occur, and that’s when our growth turns from incremental to incomprehensible.  

Darcy J Smyth is the lead trainer and creator of the Tonal Persuasion Method for Sales – download your Beginner’s Guide Below to get started with the methodology that makes the ‘Hard Sell’ a thing of the distant past. 


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