The opportunities afforded to those that have the guts to start their own business are truly something to behold.

If done right, the modern world will allow the successful business owner to create a lifestyle that so many others could only dream of.

Travel, family, a substantial income, the ability to work at one’s own pace (albeit often a very fast one) and the ability to pick and choose clients are all possible if one is willing enough to put in the hard work to deserve such luxuries. 

Of course all this takes time, patience and a mental attitude that is near obsessive-compulsion geared towards success in a chosen field – but throughout all of this there is one key that must remain steady whilst the growth is occurring.

You can run your business and generate sales any way you want, as long as you take care of this one key factor…

It isn’t necessarily that sales must be made, but sales are a product of this key.

It isn’t necessarily that the marketing must be done, but marketing is one way to embrace this key.

It isn’t that your customers must be served, but serving your customers will lead to this key’s prevalence in your business growth.

The key is more conceptual than practical, but there are many ways to achieve it practically: 

The key is to remain relevant.

Remaining relevant simply means getting in front of the eyes and ears of your market to a sufficient enough extent that they don’t forget about you.

Remaining relevant is critical in the modern business world because things can change so quickly. New products, new services, new markets and new people to follow have emerged onto and left the business scene in rapid fashion since the dawn of the internet.

Being relevant allows you to be an authority, to call the play and direct the attention of your market.

And the more relevant you are, the more they will remember you when the time is right.

But what about those times when we need just a short break, a time to unwind?

Your business overall can take the break that it may need from time to time, but within that time it is crucial that your name or brand remains on the lips of the market it serves each day. 

So many semi-committed business owners claim to ‘plan on taking a break for a month or so, then get back into it after being refreshed’ only to find that within that month of non-action, their relevancy in the market has essentially dried up.

Refreshed, raring to go and being forgotten are the result of taking that much needed break.

Fortunately, remaining relevant at a minimum is easier more now than ever. Social media marketing, content creation (e.g. book writing) and email marketing are all perfect examples of remaining relevant – quite literally – at the click of a button. 

Discover the channels through which your market loves to interact with you, and add value right there. That’s where your optimal relevancy sits. 

In the modern, fast-paced business world, boosting relevancy is the name of the game.

Darcy J Smyth is the lead trainer and creator of the Tonal Persuasion Method for Sales – download your FREE Beginner’s Guide below and get started with this powerfully persuasive sales methodology right away.


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