I remember the first time I ever became interested in the sales and marketing side of psychology. I must have been no older than 10 years of age. My brother, three years older than me, was a big fan of salt and vinegar chips at the time. One day,...
Please prime yourself to take in the full gravity of what you’re about to read. The following words are as astounding and (when fully appreciated) as powerful as anything you’ll read in the field of sales, persuasion, influence and leadership. Brace yourself: If you’re told to think of a...
If your business isn’t achieving the results you want it to be – or the high-inducing results being achieved contain so much inconsistency that the wins aren’t even worth the anxiety of the lows, then it’s time to do something: It’s time to take a long, hard look in...
In the modern marketing and sales world, there are a plethora of available mediums through which to showcase our brand, show off our capabilities and convert our audience into buyers. The power of social media means we can get in front of our ideal buyer with highly specific, targeted...
Whilst operating as a personal brand in the modern, highly social world we’ve found ourselves in, there are a number of questions we can expect to be asked when on-lookers are curious about what life is like in such an intertwined mash-up of social and professional living. “Aren’t you...
Can you hear the crowd? It’s a noisy world out there. The modern, technological and rapid world landscape we have found ourselves has allowed for businesses that previously would have taken significant money, time and energy to get started all with the resources found no further than the phone...
For those that haven’t heard the story of the Tonal Persuasion Method for Sales, you’ll have been uninformed until now of how the concept itself was initially formed, and how a simple BBC documentary on the workings of the human brain ultimately lead to its creation. No one should...
Small business ownership; an often-stressful experience designed to somewhat model the world’s fastest, most unpredictable and dangerous rollercoaster. A rollercoaster that, for some reason, we strangely and ironically enjoy the anxiety-inducing thrill of. A rollercoaster that although we know how dangerously unpredictable it is, we somehow can’t get enough...
Through working and connecting with thousands of small business owners aiming to reach the next stage of business growth, experience tells us there is a common theme of what they say they are ultimately hoping for that may be – ironically – holding them back from the very thing...
After working with thousands of small business owners in the area of relationship building and consultative selling, there are particular fears that squarely present themselves as the ‘undeniably scariest’ for so many that are daring enough to go after their own business dream. With near-perfect accuracy, it can be...
Recent Posts
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Are We Too Lazy to Make Our Own Buying Decisions? October 16, 2018
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Know Your Product or Know Human Psychology, Which Would You Choose? October 5, 2018
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We Are Far Less Rational Than We Like to Believe September 24, 2018
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As a Buyer, We Are Designed to Desire September 10, 2018
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At the Core of Life, There is Language August 28, 2018
