If your business isn’t achieving the results you want it to be – or the high-inducing results being achieved contain so much inconsistency that the wins aren’t even worth the anxiety of the lows, then it’s time to do something: It’s time to take a long, hard look in...
human behaviour
In the modern marketing and sales world, there are a plethora of available mediums through which to showcase our brand, show off our capabilities and convert our audience into buyers. The power of social media means we can get in front of our ideal buyer with highly specific, targeted...
Can you hear the crowd? It’s a noisy world out there. The modern, technological and rapid world landscape we have found ourselves has allowed for businesses that previously would have taken significant money, time and energy to get started all with the resources found no further than the phone...
Small business ownership; an often-stressful experience designed to somewhat model the world’s fastest, most unpredictable and dangerous rollercoaster. A rollercoaster that, for some reason, we strangely and ironically enjoy the anxiety-inducing thrill of. A rollercoaster that although we know how dangerously unpredictable it is, we somehow can’t get enough...
After working with thousands of small business owners in the area of relationship building and consultative selling, there are particular fears that squarely present themselves as the ‘undeniably scariest’ for so many that are daring enough to go after their own business dream. With near-perfect accuracy, it can be...
Sales success – just like anything worth having – is a long-term strategy. Yet despite so many modern business owners knowing that achieving their goals is going to take time – and quite often a lot of it – they still fail to put it as a concept into...
It can be unfamiliar, it can be uncomfortable, it can lead to momentary anxiety and at worst remind us that selling is ultimately a game of rejection and resilience that we voluntarily signed up to. It can be enough to cause people to quit selling after their first day,...
Those new to learning the art of selling often approach the topic with a perspective that suggests they believe they are here to learn how to get around, get through, get over, get on top of, disregard, reframe (or a mix of all of the above) one thing: Objections....
Life is a game of choosing the battles we want to fight. We only have so many hours in a day and a finite amount of days within our respective lives to produce whatever it is we desire to produce whilst we’re here. That news is nothing new, and...
Where you currently are at right now in life – if you were to take a deep breath and assume the objective fly-on-the-wall position to objectively view yourself reading this very article – would be rather simple to describe and map out. You would likely be able to clearly...
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Are We Too Lazy to Make Our Own Buying Decisions? October 16, 2018
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Know Your Product or Know Human Psychology, Which Would You Choose? October 5, 2018
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We Are Far Less Rational Than We Like to Believe September 24, 2018
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As a Buyer, We Are Designed to Desire September 10, 2018
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At the Core of Life, There is Language August 28, 2018
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