We begin with the first law of human interaction: We are tribal creatures. We have evolved to coexist in groups as a way of ensuring our very survival and the prolonging of our species as a qualifier to experiencing life on this planet. So its no surprise that when...
“You’ve been all over my news feed lately, I wish I could be doing what you’re doing, what’s it all about?” Another commonly heard inquisition from a curious, modern-day human that is a participator of the highly visible online world in which we now live. One of literally endless...
There’s something I need to admit. I’m borderline obsessed with human behaviour, and I only say ‘borderline’ in order to not have the authorities knocking on the door wanting to assess my social fitness. The truth is it’s practically all I think about in some form or another… The...
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- Are We Too Lazy to Make Our Own Buying Decisions? October 16, 2018
- Know Your Product or Know Human Psychology, Which Would You Choose? October 5, 2018
- We Are Far Less Rational Than We Like to Believe September 24, 2018
- As a Buyer, We Are Designed to Desire September 10, 2018
- At the Core of Life, There is Language August 28, 2018