I remember the first time I ever became interested in the sales and marketing side of psychology. I must have been no older than 10 years of age. My brother, three years older than me, was a big fan of salt and vinegar chips at the time. One day,...
Here’s the problem… You’re a business owner that has decided to put themselves out there. Out amongst the world, putting all of your strengths, talents, fears, desires, pitfalls and personality on display, just so you can escape the mundane and perceivably soul-draining life of a 9-5 existence. And the...
One of the greatest moral and emotional challenges facing those in the sales field – especially those who are new to it – is the gnawing, consistent question of ‘is what I’m doing wrong because its manipulative?’ And you know what, even after training and mentoring hundreds of business...
12 months in business sure can fly, can’t it? And when time flies, we can sometimes forget to look at the path that has been walked and remember all that has been achieved. However, is there any better reminder to take a step back and do this than December?...
For those that haven’t heard the story of the Tonal Persuasion Method for Sales, you’ll have been uninformed until now of how the concept itself was initially formed, and how a simple BBC documentary on the workings of the human brain ultimately lead to its creation. No one should...
Through working and connecting with thousands of small business owners aiming to reach the next stage of business growth, experience tells us there is a common theme of what they say they are ultimately hoping for that may be – ironically – holding them back from the very thing...
Ahhh the ‘ego’: That compulsion to need more than we need and have more than we have, for no other reason than the fact that that’s the way it’s always been. It’s the voice that tells us to remain safe, to ‘always look out for number 1’ and to...
Business: A concept built on the foundations of supply and demand and coated with the intention of helping each of us move forward as members of a single human race. A practice designed to ensure the problems we can’t solve ourselves are solved by others with access to the...
Being in a business that requires you to make your own sales comes with it an expansive range of advice – some of it unwanted, some of it helpful, much of it received from people who are yet to get in the trenches themselves (we’ve all been at the...
It’s a daunting task for many, something that so many claim to aspire to yet only a small percent ever get to the point of accomplishing. The idea creation, the planning, the structuring, the mistakes, the writing and multiple attempts at re-writing are all common in the average day...
Recent Posts
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Are We Too Lazy to Make Our Own Buying Decisions? October 16, 2018
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Know Your Product or Know Human Psychology, Which Would You Choose? October 5, 2018
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We Are Far Less Rational Than We Like to Believe September 24, 2018
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As a Buyer, We Are Designed to Desire September 10, 2018
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At the Core of Life, There is Language August 28, 2018
