‘The Path of Least Resistance’ – it sounds like the title for an unreleased Star Wars film, but its literally undeniable impact on our behaviour as humans and our motivation to achieve a result works rather against us as a species.

The Path of Least Resistance describes the path an object or being will typically take in order use the least amount of effort, energy and friction possible. Picture a river of water running down stream, every molecule of water in that stream is adhering to its own path of least resistance depending on the available places for it to move towards its destination.

As humans abiding to the theory of evolution and energy conservation, we are aiming to preserve energy just like anything else in the world around us.

Therefore, we are more likely to be geared to move away from pain than we are to move toward pleasure, and for that reason the self-motivation required to run a successful business can be both emotionally and physiologically difficult to attain.

This is why running a business literally takes force and effort.

Practically and scientifically speaking, it’s much easier to re-watch seasons 1-6 of the Sopranos on the couch than go to that networking event.

It’s much easier to sleep in the extra half hour in winter than to get up and make those sales calls.

It’s much easier let the standards slip at the end of a big week than to make sure everything is completed to its ultimate capacity. Essentially, it’s just much easier to take the easy way out.

And for many people out there – that’s completely fine! But chances are if you’re reading this then you’re the type of person to want more than what the majority settle for.

And for that, you’re going to have to push yourself past the level of comfort you have previously accustomed yourself to.

The Path of Least Resistance will be aiming to ensure you preserve your energy for another time and another place that hasn’t happened yet, and you need to be able to turn that equation around.

There’s a reason running a business can be difficult, tiring, confusing or worrying at times – it’s because you are quite voluntarily putting your body and mind into a situation where it must push itself against the very forces of nature that govern it.

So if it’s too much for you to handle right now, then that’s completely OK. Because it’s certainly not going to get any easier, and if you don’t get a kick out of aiming to break the rules of nature that we know so well, then business may never have been meant for you in the first place.

If, however, you enjoy raising the standards of your own existence to accommodate for a higher base-rate in which the Path of Least Resistance will flow for you, then keep moving – you’re going in an incredibly intriguing, fascinating and prosperous direction.

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