Looking to start your own venture? Or have you started already and realised it is nothing like you thought it was going to be? There are a number of pre-conceived or advertised ideas about entrepreneurship that may be stopping you from taking the first or next steps, which we are gladly happy to clear up for you here at the Tonal Persuasion Method.

Where these ideas come from we don’t know, all we know is that they are highly likely to be false because someone out there would rather you stay safe than take a risk or two moving forward…


Misconception 1: Age Matters

The ability to give value to others knows no bounds and does not discriminate based on age, especially by the time we can grasp the concept of business laced in supply and demand.

The ability to give value discriminates less than a Meredith Music Festival sunset.


Now more than ever the requirement of having management, leadership or business experience before initiating our own venture is becoming far less important as we move forward in a technological era that future generations will marvel at. It is because of this that the most effective and impacting entrepreneurs know that passion and a drive to see others succeed far outweighs the longevity of any skill or university degree in the game of business.


If you are a young entrepreneur there will be many times people will be surprised at your tenacity and determination at such an age, but the majority of the time this will not stop them from forming a relationship with you, or working with you directly as a client or customer. At the end of the day, many ‘more-experienced’ business owners and connections will be inspired by the spark that a fresh mind can bring to the table.

Misconception 2: You Need to Have All the Information Before You Start

I’ve lost count of the amount of times people have told me with the utmost passion that they are going to start their own venture on the idea they ‘have had for ages’. Unfortunately though, 9 out of 10 times this is followed by ‘I just need to learn X first, or get Y sorted before taking action’.
We will never have all the information and perfection doesn’t exist.


What matters most is that we don’t let that get in the way of ACTUALLY STARTING. The learning and the resources that we think we need in order to make a success of our venture are acquired much more quickly through taking action than in the index of a textbook. The lessons of entrepreneurship can only be learned through the embodiment of being an entrepreneur and faster we take action on our ideas the faster we can learn from the mistakes and imperfections that are certain to arise.


On that note, does anyone else find the fact that ‘Entrepreneurship’ is now a course offered at university highly ironic?


If this resonates with you – if you have an idea you are passionate about – but you are waiting for the stars to align before its OK to attack it then you need to know the stars only align when we look back on the path we have lead for ourselves, not in the future we wait and wish to experience.

Misconception 3: It Leads to an Easier Life

There is a high rate of first time project adventurers that get into their own business and think that if they dedicate themselves to work for the first two years, then the years that follow will be filled with freedom and luxury. All the hard work will be worth it because in order to live a life that no one else has, you need to do what no one else is willing to do. This is true, but unfortunately the rule still applies after the two-year mark.


The amount of problems and obstacles we face don’t diminish into the future, they merely change shape and appearance.


The amount of pressure on us to perform after we have created success doesn’t relieve itself, it only grows as the responsibility that comes with success reveals itself.


Being a successful entrepreneur does not lead to an easier life, it leads only to a different version of life that many others won’t experience. There is no right or wrong, good or bad, better or worse involved in this – there is just different.


The most successful entrepreneurs are aware that these misconceptions play out in quite an opposite manner to what society really thinks – but despite the nagging voice that tells us to keep going against all odds, the need to keep up with each new marketing and sales strategy and the pressure to continue making decisions that could affect the lives of so many more, we know we wouldn’t have it any other way.


Log in with your credentials

Forgot your details?