Take a moment and think about that business idea you’ve had floating in the back of your mind for some time now.

That gap in the market that you can’t understand how someone hasn’t filled yet.

The app idea, product creation or consultative service you just know could go big if it had the right fuel in the tank behind it to get off the ground.

That idea that you’ve told yourself you’ll take action on tomorrow, for one too many tomorrows now.

We’ve all got them – in a business world where starting your own venture is so ridiculously possible now its difficult not to wonder what could be on offer for us if we were to just step one foot into that world of uncertainty.

So feel free to hold that memory of an idea at the front of your mind as you read on…

Running a largely online business has allowed for the option to travel extensively as I teach business owners the Tonal Persuasion Method for Sales.

And because of that I’ve been able to meet a massive range of aspiring entrepreneurs.

I’ve come into contact with deeply intellectual thinkers, passionate wonderers and bright minds that evidently have a sense that their abilities far out-reach their current professional circumstance.

I’ve met people who are aiming to start programs that will send children in Africa to school, people who want to re-use old wetsuits to keep beers cold and people who want to combine jewellery with meditation.

App idea after app idea, product idea after product idea, invention after invention. 

And they’re all brilliant ideas in their own right, within the right context. That’s never under debate.

What is under debate – which also happens to be the key to all business success – is the action these people are willing to take to actually get the idea off the ground.

So often I’m asked: what would be the best first step to get their idea off the ground?         

Who should they talk to? What should they create first? How will they know if their idea is any good?

What they’re really asking underneath it all however is: What additional information can you help me gather so that I don’t have to actually take any action, but still feel like I’m doing something?

It’s truly a cry for help like any other – and that’s fine. But when asking for help one must be prepared to receive an answer they perhaps weren’t expecting.

Starting a business is scary, I get it.

The uncertainty is real, the risks can be damaging and the fear is constant.

But gathering knowledge for the sake of knowledge is useless unless something is done with it!

At which point I’ll typically say to them that all the answers they are after will show themselves once they begin to move.

The best action to take first is any action.

And that with that in mind (and here comes the kick from behind) I look them squarely in the eye and calmly explain that if they don’t act on their business idea as soon as possible, then I have a friend who will – and that I can be on the phone with them in under a minute.

Of course I’d never actually spill the beans on their idea.

But just suggesting to them that if they don’t act on their idea – that one that’s been sitting at the back of their mind for probably years now – then it will be taken away from them by someone else is usually enough to light them up into action immediately.

We as adults are like the child that never wants to play with a particular toy unless it’s taken out of their environment – at which point we scream and cry until it is returned.

But if you haven’t started acting on that idea already yet and you’re still reading then please understand:

More and more people are putting their ideas into practice every day and if your idea hasn’t been acted upon already you can be certain that its only a matter of time before you miss your chance.

This is a true reality of the modern business world. Simple as that.

So how about that business idea you’ve continued to hold at the front of your mind?

What if you found out tomorrow that someone else had the same idea – but they acted upon it before you did?

The opportunities they get to experience, the people they get to meet, the money they get to make is all theirs for the taking – and you had every opportunity to make it all yours.

Darcy J Smyth is the creator and lead trainer of the Tonal Persuasion Method for Sales – a methodology designed to help you close sales without having to revert back to the Hard Sell that turns so many away in the modern business landscape – and become a persuasion master instead.


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