If your business isn’t achieving the results you want it to be – or the high-inducing results being achieved contain so much inconsistency that the wins aren’t even worth the anxiety of the lows, then it’s time to do something:

It’s time to take a long, hard look in the mirror and ask yourself how seriously you truly want to take this thing called ‘business’.

Please understand a highly common factor among people in relation the 2017 human condition:

So many people are walking around like they get a second chance at life and with that comes an attitude that suggests they get a second chance at so many of the things within life.

When it comes to the context of modern business, this plays out most evidently in people believing they will get a second chance at making their current business a success.

It’s the attitude that causes them to go into the battle of business with 80% focus, 70% passion and 60% tenacity. It’s the approach that suggests if this business fails, then it’s all going to be OK because something, from somewhere, will come along and save them anyway. It’s the excuse that allows them to prepare for their imminent failure by knowing they can say ‘It’s all good because I never truly wanted it any way…’.

And is this true? Do a large number of business owners actually get a second chance at creating business success?

Could the possibility of being saved by someone or something external be real? Could having the excuse of not really caring lead to a more comfortable existence at the end of the day?

Well, perhaps they do… and perhaps it could.

But the goal right here – in this context – is business success.

And if you and I can find one business owner who has had long-lasting, fulfilling success building their venture by going into the marketplace at half pace because they know they can just ‘pack up and try something else if it doesn’t work’ then we’d the first of our kind to uncover such a miracle.

Those that win at the game of business operate within it like their life depends on it’s success.

They create value for their marketplace as if their ability to eat at the end of the day depends on it.

They sell their services with the type of passion that turns heads where ever they go.

They take the opportunities to learn from the masters that have gone before them like they’re not going to be there tomorrow. 

That is the mindset that is critical for modern business success. 

Because whether or not we actually do end up getting a second chance at this thing called business (or even this thing called life, for that matter…) is irrelevant. By acting as though this is our only shot at making it work, we’ll be far more likely to seek out and capitalise on the opportunities that come our way as a result.

Time to get to it.

Darcy J Smyth is the lead trainer and creator of the Tonal Persuasion Method for Sales, the methodology designed to ensure you’re closing sales without the dreaded ‘Hard Sell’ that turns so many buyers away in the modern business landscape.


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